Advertising Marketing Publicity

 

 

October 2015  ::  Advertising Marketing Publicity

A collaborative hike and performance for TiNA Festival

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About:  Advertising Marketing Publicity refers to a rather beautiful neon-sign that  Emily Parsons-Lord and I saw in the window of a company in Newcastle, Thurnham Teece, at 197 Corlette St., The Junction.

 

The sign is writ for the business-pedestrian, but it more so operates as a glowing shamanic prophecy to the contemporary artist moving between the making of artwork, and the commodification of one's self as an artist. It's a prediction/icon/thing to both celebrate and be wary of.

 

As part of the project we asked the company Thurnham Teece to publicise their own sign for This is Not Art Festival, as part of the Critical Animals programme.

 

The work involved a bit of story-telling, a shot of sherry, a hike from Cooks Hill to the neon-sign, and some incredibly professional pyrotechnics for the ceremonial lighting.